Reimagining wine bar identity
Bar Copains Landing
Bar Copains — a friendly French corner wine bar for the Surry Hills community, built by friends, for friends. It brings together natural leaning wines, refined small plates, cosy atmosphere, celebrating connection, trends, and sharing good moments
Date
April 2024 - November 2025
Industry
Hospitality
Scope of work
Landing
Story Telling
Conversions
Concept
The audience are who values trends, style, and community recognition, so the story was crafted through that community first perspective and the imagery show the unique location and trendy vibe. I also added an achievements section for trust and credibility building. Newsletter section as an lead section.
Scroll Transition
Special attention was given to the scrolling transitions to make the experience feel smooth, dynamic, and visually engaging. The motion helps the page feel more modern and trend-aware, while adding energy that supports Bar Copains’ stylish, community driven atmosphere.
